G-Star RAW & Dutch National Ballet: ‘Safe Distance ballet’

G-Star RAW & Dutch National Ballet: ‘Safe Distance ballet’


G-Star RAW and The Dutch National Ballet join forces for a unique collaboration in which the 'new reality', social distancing, is visualized in an artistic way. Inspired by the empty theaters, artists without a stage, and the dance of each individual to find their way in the new normal. The socially distanced society is reflected in a special choreography with an impressive 3-meter wide denim tutu as the centerpiece.

The video of the ballet launches on the websites and social media channels of G-Star RAW and Dutch National Ballet at June 12 at 11:00.

Background and video:

Save Distance Ballet

G-Star RAW and the Dutch National Ballet combine the classic and modern worlds by creating a unique Raw Denim tutu with a diameter of 3 meters: the ultimate social distancing tool. This allows the dancers of the Dutch National Ballet to remain a safe 1.5 meters apart. The choreography captures the distance between people, created by the tutu, in a special way. The challenge is clear as the dancers try to find their way through the streets of Amsterdam to the stage, attracted by the music coming from the theater. Well known Dutch House/ Techno DJ & Producer Joris Voorn, composer Boy Bianchi, and the strings of the Dutch Ballet Orchestra create the fusion music piece for this project.

Gwenda van Vliet – Chief Marketing Officer, G-Star:
“Restrictions offer new opportunities. In recent months, we have always searched for ways to interpret within the current reality in an unexpected, artistic and innovative way. We focus on what is possible rather than on the impossible. This creates collaborations and concepts that would otherwise not arise. We are proud of this beautiful story of timeless denim, dance, music and craftsmanship. Worlds that at first glance are far from one another merge into something new and relevant. That suits our DNA”
Remi Wörtmeyer – choreographer & principal, Dutch National Ballet:
The tutu is the ultimate distancing tool. With its over size, it causes the dancers to come up with solutions in navigating pathways, passing and moving together. As the dancers navigate their way through the city they dance the dance we have all experienced when we are passing people in the street and trying to maintain the 1.5 meter distance.”

Safe Distance Ballet – credits:

Concept and production: The Family Amsterdam
Director: Mathieu Gremillet
Choreography: Remi Wörtmeyer
Production: The Family Amsterdam and Dutch National Opera & Ballet
Director of Photography: Bas Goossens (Ministry of Frames)
Tutu design and creation: G-Star RAW
Tutu construction: Dutch National Opera & Ballet
Music supervision: Rogier van Twuijver (Modern Day Composers)
Music composed and arranged by: Joris Voorn, Boy Bianchi
Musicians Dutch Ballet Orchestra: Robert Cekov (viool), Jan-Eelco Prins (viool), Arwen Salama-Van der Burg (viola), Artur Trajko (cello)
Dancers Dutch National Ballet: Kira Hilli (main), Manu Kumar (main), Sebia Plantefève, Giovanni Princic, Daniel Silva, Tess Sturmann, Elisabeth Tonev, Conor Walmsley
Edit: The Compound

G-Star RAW
Founded in 1989, G-Star RAW’s unrelenting passion for denim has driven the brand to take craftsmanship to the next level. “Hardcore Denim” is the philosophy that pushes the brand to invent and explore – down to the smallest detail. With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering styles and challenging industry standards. Innovation and sustainability are at the core of the G-Star DNA and the brand is committed to lead by example and develop sustainable solutions for the future of fashion.